Samsung’s 55-inch OLED S90H is 40% off at Best Buy, down from $1,999.99 to $1,199.99.
At the moment, You can get the Samsung S90H for just $1,199.99 instead of $1,999.99 in the Best Buy holiday sale, a savings of $800 on a 2026 model that only came onto the market in the spring and is a step below Samsung’s flagship S95H.


Samsung’s brand new 2026 OLED TV is already $800 cheaper
With an anti-glare OLED screen, 165Hz gaming, and Dolby Atmos, Samsung’s 55-inch S90H is down to $1,199.99 at Best Buy, a savings of 40%.
For those shortlisted from our guide to the best OLED TV of 2026, the timing is in your favor this Black Friday season, as $1,199.99 is well below Amazon’s $1,497.99 price, which was considered the S90H’s record low in July.
In bright living rooms, the S90H earns its place on this shortlist, as its anti-glare screen keeps reflections from windows and lamps out of the picture in even the brightest rooms, while self-illuminating pixels provide deep, precise contrast.
Image quality is maintained in everything you watch as the NQ4 AI Gen3 processor uses 128 neural networks to upscale lower resolution content to 4K, and Auto HDR Remastering ensures a standard dynamic range that shows brighter highlights and richer colors.
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Games get the same treatment, with Motion Xcelerator running at up to 165Hz for smooth, stutter-free gameplay. Support for NVIDIA G-SYNC and AMD FreeSync Premium Pro keeps gaming smooth, regardless of whether a gaming PC or console is connected.
The sound keeps pace with the picture as AI Sound Controller Pro splits the sound into voice, background music and effects that you can adjust separately, while Dolby Atmos and Object Tracking Sound Lite move the sound with the action across 40W speakers.
In everyday life, the S90H also runs Samsung’s Tizen platform with Netflix, Disney+, Prime Video and YouTube content ready to use out of the box. In addition to SmartThings, Alexa and Bixby are also integrated for voice control for the rest of your smart home.
In summary, a glare-free OLED with 165Hz gaming and AI-tuned sound for $1,199.99 is suitable for anyone looking to upgrade a bright living room before Christmas, and Best Buy’s offer saves you a whopping $800 off the S90H’s introductory price.


