For promotion new MacBook Pro with PROLED XDR displayApple is hosting a live stream in which singer-songwriter Labrinth creates a song from scratch overnight at the Tower Theater store in downtown Los Angeles. Watch the live stream below.
Last week, Apple announced the new MacBook Pro with PROLED XDR display at a special event in Los Angeles, inviting press and content creators to get an early look at the redesigned laptop.
Now, Apple is continuing its Los Angeles-focused promotional campaign with another event, this time involving singer-songwriter Labrinth.
Starting at 8:00 PM PT / 11:00 PM ET tonight, Labrinth will spend the night in the Apple Tower Theater Store in Downtown LA, creating an entire song from scratch using the new MacBook Pro and Logic Pro.
The entire process will be streamed live on his YouTube channel, allowing viewers to follow him in real time and ask questions as he works. Apple says the finished song will be released next week.
Today’s live stream comes ahead of the launch of the new MacBook Pro this Friday, November 6.
During a demo last week, Apple showed off the laptop’s music production capabilities, including the ability to play virtual instruments right on its touchscreen using Logic Pro.
Tune in below starting at 8:00 PM PT / 11:00 PM ET to watch Labrinth craft his new song live from the Apple Tower Theater store.
Listen to Labirinth on Apple Music
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